Creating the right content that resonates with your audience can be a tough task. Businesses get as much as three times the result of traditional marketing with content marketing but, such result isn’t achievable without the right skill set.

The struggle to create compelling content is real, time is short and writing is hard, postponing today’s tasks to the next day is quite easy which explains why brands struggle to build consistency to build a thriving relationship with their customers.

With customers seeing up to 5000 ads per day, the competition out there is strong enough to fizzle you out if you keep on watching from the sideline. More interesting is the fact that over 615 million users are using an ad blocker to block out ads from their internet experience. This shows that customers are getting tired of your sales ads which make advertisement perform poorly against content marketing.